Full job description

We are looking for a creative and results-driven Email Marketing Manager with experience in the beauty industry. The ideal candidate will have a passion for beauty products and a strong understanding of influencer marketing strategies. You’ll be responsible for crafting engaging email campaigns that resonate with beauty enthusiasts and influencers, driving brand awareness, engagement, and sales.

Key Responsibilities:

• Design and Execute Email Campaigns:
• Create compelling, visually appealing email campaigns that highlight our beauty products, promotions, and influencer partnerships.
• Use personalization and segmentation to target beauty enthusiasts and influencer communities effectively.
• Influencer-Focused Strategies:
• Develop email outreach campaigns targeting beauty influencers, bloggers, and content creators to promote collaborations and partnerships.
• Collaborate with the influencer marketing team to integrate influencer content and testimonials into email campaigns.
• Creative Content Development:
• Work closely with the design and content teams to ensure emails reflect our brand identity and beauty trends.
• Craft persuasive copy that emphasizes product benefits, trends, and influencer credibility.
• Analytics and Optimization:
• Track and analyze campaign performance (open rates, CTR, conversion rates) to identify areas for improvement.
• Run A/B testing on subject lines, content, and design to maximize results.
• Email List Growth and Management:
• Expand and maintain a segmented email database of beauty enthusiasts, influencers, and customers.
• Ensure compliance with email marketing laws and best practices.
• Market and Trend Awareness:
• Stay up-to-date with beauty trends, influencer marketing tactics, and email marketing innovations.
• Understand the preferences and purchasing habits of beauty customers and influencers.

Qualifications:

• Proven experience (3+ years) in email marketing, preferably in the beauty or fashion industry.
• Strong understanding of influencer marketing and how to engage with beauty influencers.
• Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot).
• Exceptional copywriting skills with the ability to create engaging content tailored to beauty audiences.
• Knowledge of email marketing analytics and optimization strategies.
• Familiarity with email design principles and basic HTML.
• Passion for beauty products and a keen eye for aesthetics and trends.

Job Types: Full-time, Part-time