Field Marketing Manager

Role

Execute marketing campaigns on behalf of the Mastercard Services business unit’s field marketing in EMEA.

Coordinate and partner with country and regional business owners, marketing teams, and sales teams on joint demand generation initiatives that drive ROI.

Plan and manage regional events, trade shows, and other marketing activities to enhance brand awareness and generate leads.

Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns.
Coordinate marketing campaigns across multiple channels to support teams in creating and executing awareness. Including hands-on campaign execution for field events and target account marketing.
Work closely with sales teams to optimize the marketing/sales lead handoff to ensure lead handling SLAs (service level agreements) are being met.

All About You:

Experience Minimum of 5 years of experience in B2B field marketing, preferably in the EMEA region, performing in marketing for a portfolio of successful customer acquisition programs using field, digital and content marketing tactics.

Experience in field marketing, target account marketing, and account-based marketing strategies preferred

Ability to write for field marketing activities: speaker submissions, stage presentations, campaign localization, direct promotion ad copy, etc. Prior experience as a writer preferred.

Record of successfully working in matrix marketing organizations.
Hands-on experience and willingness to write and create email campaigns.
Detail-oriented, well organized, and able to multi-task in a fast-paced environment.
Self-directed and creative thinker; ready to proactively bring innovative ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.

Ability to pull, ready, and present marketing data for reporting and decision making

Ability to travel up to 25% of the time
Bachelor’s degree in marketing, business, or a relevant field of study preferred

SureJOBS