About The Role
Responsible for enhancing on site customer experience, product discovery and maximising sales and sell through. Responsibilities include on site category maintenance, web/ app optimisation, launches/ campaigns, performance reports, visual merchandising, and management of key relationships.
What You’ll Be Doing
- Assure timely and accurate site content, including product images, descriptions, promotional messaging
- Ensure accuracy of product information, including sizing, color and category classification, ensuring quality checks are completed for all newly uploaded products
- Optimisation of product discoverability, including visual merchandising, home page exposure, product placement
- Mapping and category population so that all products are represented in the correct pages on site
- Manage on site launches in collaboration with Buying, Studio, Content and Marketing teams
- Review live site merchandising daily including links to landing pages, size guides, stock availability
- Review mega nav, ensuring correct navigation structure, seasonal updates, links are working correctly
- Review size guides, ensuring correct functionality and updating any new / brand specific configurations
- Collaborate with other Digital Merchandisers on cross site edits for seasonal and promotional campaigns
- Have good market awareness, regular competitor analysis including pricing, promotions, content, assortment
- Daily review of customer engagement and sales performance
- Track relevant sales funnel KPIs, identify areas for improvements and support completion of required actions
- Track inventory levels and onsite availability of items featured in upcoming campaigns or exposures, to ensure availability at time of feature.
- Test onsite and marketing promotions, and support in pricing validation on staging environment ahead of launch on live site
- Review customer journey on staging environment for all on site launches, suggesting necessary improvements
- Work with Planning and Buying teams to identify product opportunities and risks
- Work with Studio team to ensure product copies and images are consistent, accurate, on-brand, with excellent quality in terms of style, tone and optimization for search and customer experience.
- Work with CRM team to align strategy for daily communications, and to provide inputs for trading focus
- Ad Hoc reports as needed to support Digital Merchandising Manager and Digital Trading Team
About You
- 0 – 1 year experience in a similar role
- Ability to work well independently and in a team setting.
- Strong written and verbal communication skills.
- A keen eye for details across both quantitative and qualitative data.
- Commercially aware, with creative flair and love for the luxury home product.
- First experience in SFCC and Shopify highly advantageous
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