Full job description

Job Summary:

The Digital Marketing and Social Media Specialist is responsible for developing, implementing, and managing online marketing campaigns that promote the company’s brand, products, and services. This position plays a critical role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The role also requires expertise in using social media platforms to engage with the target audience, create compelling content, and analyze the effectiveness of digital marketing efforts.

Key Responsibilities:

• Digital Marketing Campaigns:
• Plan, execute, and manage digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Optimize ad campaigns to maximize reach, engagement, and conversion rates.
• Monitor and analyze campaign performance, providing detailed reports on ROI and key metrics.
• Content Creation & Strategy:
• Collaborate with the content team to develop creative marketing ideas, ad content, and landing pages.
• Produce and manage content for websites, social media, and email marketing campaigns.
• Ensure consistent brand messaging across all digital platforms.
• Social Media Management:
• Develop and execute social media strategies to increase brand visibility and engagement.
• Create, schedule, and publish social media posts across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Engage with the community, respond to comments, and foster meaningful interactions with followers.
• SEO & SEM:
• Perform keyword research and optimize web content for search engine optimization (SEO).
• Manage and improve website performance through SEO techniques.
• Run search engine marketing (SEM) campaigns to generate traffic and leads.
• Analytics & Reporting:
• Use tools like Google Analytics, Facebook Insights, and social media monitoring tools to track the performance of campaigns.
• Analyze user engagement, conversion rates, and other key metrics to refine strategies.
• Generate regular reports on digital marketing efforts, including website traffic, SEO performance, social media engagement, and paid advertising ROI.
• Email Marketing & Automation:
• Design and execute email marketing campaigns, including newsletters, product launches, and promotions.
• Segment the audience for personalized and targeted email content.
• Use marketing automation tools to streamline campaigns.
• Collaboration & Coordination:
• Work closely with the marketing team, designers, and developers to align digital efforts with overall business goals.
• Stay up-to-date with industry trends, new digital technologies, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing and social media management.
• Strong knowledge of Google Analytics, Facebook Ads Manager, SEO/SEM techniques, and marketing automation tools.
• Proven track record of managing successful social media and digital marketing campaigns.
• Excellent communication skills and creativity in content creation.
• Ability to analyze data and derive actionable insights.

Preferred Skills:

• Experience with design tools like Canva, Adobe Photoshop, or Illustrator.
• Familiarity with e-commerce and online advertising platforms.
• Experience in managing a budget for digital campaigns.

Job Type: Full-time