About the Role:

We are seeking a strategic marketing expert who will develop and execute innovative marketing campaigns across digital, social media, PR, and offline channels. This role is ideal for someone who thrives in a fast-paced real estate market and understands how to position a brand for maximum visibility and sales success.

Key Responsibilities:

Marketing Strategy & Brand Management

• Develop and implement high-impact marketing plans to increase property sales and leasing.
• Strengthen WAY Real Estate’s brand positioning through strategic campaigns.
• Conduct market research and competitor analysis to identify opportunities.
• Oversee the creation of marketing materials, including brochures, videos, and presentations.

Digital Marketing & Lead Generation

• Manage real estate campaigns across Google Ads, Facebook, Instagram, LinkedIn, and TikTok.
• Optimize SEO strategies and enhance website content to boost organic traffic.
• Oversee CRM automation, email marketing campaigns, and targeted digital ads.
• Analyze performance metrics and optimize for higher conversion rates and ROI.

Social Media & Content Marketing

• Develop engaging social media campaigns to attract buyers and investors.
• Manage company presence on Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Oversee the creation of blogs, video content, and virtual property tours.

Events, PR & Offline Marketing

• Plan and execute property launches, open houses, and real estate expos.
• Build relationships with media outlets, influencers, and industry partners for PR and brand collaborations.
• Implement outdoor advertising, print media, and sponsorships.

Team Leadership & Collaboration

• Lead and mentor a team of marketing professionals to achieve business goals.
• Work closely with sales, leasing, and development teams to align strategies.
• Manage external agencies, designers, and content creators.