As Marketing Communications Executive, you will be responsible for the following duties:
- Develop compelling content in both Mandarin and English for the hotel’s social media platforms.
- Plan and manage engaging social media campaigns to increase brand visibility.
- Oversee daily operations of official social media channels (Facebook, Instagram, LINE), including audience interaction, enquiry response, and channel optimization.
- Conceptualize and execute creative digital campaigns to enhance brand awareness.
- Write and distribute EDM newsletters to promote hotel offers and events.
- Update and maintain official website content in coordination with the wider MarCom team.
- Assist in video content planning and production to support marketing initiatives.
- Monitor and respond to online guest reviews across platforms such as TripAdvisor, Google, C-Trip, Expedia, and Agoda.
- Collaborate with influencers and manage influencer marketing activities from outreach to post-campaign tracking.
- Assist in marketing collateral design and production: Support the creation and execution of marketing materials that align with the brand’s identity.
As Marketing Communications Executive, we expect from you:
- 1–3 years of experience in digital marketing, social media, or a similar role
- Bachelor’s degree or above in Marketing, Communications, or a related field
- Strong copywriting skills in both Traditional Chinese and English
- Familiarity with Facebook Business Manager and social media analytics tools
- Understanding of digital advertising tools (Meta Ads, Google Ads, LINE Ads, etc.)
- Creative mindset with excellent attention to detail
- Passionate about branding, hospitality, and digital content trends
Our commitment to you
- Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
- Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
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