Full job description

We are seeking a proactive and creative Marketing Coordinator with a strong background in the Food & Beverage industry. The ideal candidate will manage social media platforms, coordinate email marketing campaigns, and optimize our online presence through SEO strategies. This role is key to enhancing brand visibility and engaging our target audience.

Key Responsibilities:

• Social Media Management:
• Develop and implement social media strategies to increase brand awareness and engagement across platforms (e.g., Instagram, Facebook, Twitter).
• Create and schedule engaging content, monitor interactions, and analyze performance metrics to inform future strategies.
• Email Campaign Coordination:
• Design, execute, and manage email marketing campaigns, including newsletters, promotions, and product launches.
• Segment email lists and analyze campaign performance to optimize open and click-through rates.
• SEO Strategy Development:
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Monitor website analytics and generate reports on website traffic, engagement, and conversion rates.
• Content Creation:
• Collaborate with the marketing team to produce high-quality content for social media, email, and the company website.
• Ensure all content aligns with brand messaging and adheres to industry standards.
• Market Research:
• Assist in conducting market research to identify trends, customer preferences, and competitive analysis.
• Provide insights to inform marketing strategies and product positioning.
• Collaboration:
• Work closely with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.
• Coordinate with external vendors and agencies for promotional materials and campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of marketing experience, preferably in the Food & Beverage industry.
• Strong knowledge of social media platforms, email marketing tools, and SEO best practices.
• Excellent written and verbal communication skills.
• Proficiency in analytics tools

Job Types: Full-time, Permanent