Marketing Coordinator

Full job description

Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
Manage and execute ad-hoc campaigns and ensure timely execution.
Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness