Full job description

We are seeking a dynamic and experienced Marketing and Communications executive to lead the brand development and customer engagement strategies . This role will encompass a broad range of responsibilities, including traditional marketing, digital marketing, social media management, and public relations. The ideal candidate will have a proven track record in creating successful marketing campaigns, building brand awareness, and driving customer acquisition and retention.

Key Responsibilities:

Marketing & Communications:

• Develop and implement a comprehensive marketing and communications strategies aligned with the brand identity and business objectives.
• Manage all marketing channels, including print, digital, social media, email, and outdoor advertising.
• Plan and execute marketing campaigns to promote events, special offers, etc.
• Oversee the creation of marketing materials, such as brochures, flyers, and social media content.
• Build and maintain relationships with media outlets, influencers, and other key stakeholders.
• Monitor and analyze marketing performance and make data-driven adjustments to optimize results.

Social Media & Digital Marketing:

• Develop and implement a social media strategy to engage with target audiences and build brand loyalty.
• Manage all social media channels, including content creation, scheduling, and community management.
• Run targeted social media advertising campaigns to drive website traffic and generate leads.
• Optimize website content and SEO to improve search engine rankings and visibility.
• Track and analyze social media and website analytics to measure performance and identify areas for improvement.

Additional Responsibilities:

• Manage the marketing budget and ensure cost-effective spending.
• Lead and mentor a small marketing team.
• Stay up-to-date with industry trends and best practices.
• Collaborate with other departments to ensure consistent brand messaging and customer experience.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in marketing and communications, ideally in the hospitality or Furniture industry will be an Advantage.
• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing and social media platforms and its algorithms as Meta, Snapchat, Google, etc.
• Excellent written and verbal communication skills.
• Creative and strategic thinker with strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Experience in managing a marketing budget will be an Advantage .
• Proficiency in relevant marketing software and tools.